New audio formats may be key in the future of marketing

By Greece Barrera Tw: @greciabarrera

 

During 2021, at The Good Group we added the podcast to our content catalog for our clients. During the last years, this format has become one of the favorites of the audiences.

Recently, the content that we usually work for our clients – articles, interviews, videos, webinars, events, etc. – we have turned into one of the most important channels for its dissemination, through the voices that move industries today.

We want to bring all our experience and that of our collaborators and clients to the ears of listeners through content related to our areas of expertise. But why is the podcast relevant for those of us who make content?

1. It helps to grab the audience’s attention easily. In less than 60 minutes you can expose a certain topic in an entertaining way, offering followers a way to deepen what you want to make known, at the same time that they know the DNA of the speaker.
2. It allows the democratization of the production of audio content and that anyone with a digital device can play it.
3. It is a powerful marketing tool. Thanks to the podcast, large and small companies have a simple and efficient way to publicize their work and value offer.
4. The podcast is the new radio. Conquer all audiences with his agile, direct and fresh language to communicate.
5. It can be used as a content strategy for any blog, website, company or brand.
6. It ensures that the audience feels more connected and will open a new channel of communication between both parties. This is why we have made it part of our Content Hubs.

Be sure to try this format in your new content strategies, the results will surprise you, for sure!