Have you ever imagined being part of the select group of people who make important decisions in a world-renowned football club like FC Barcelona or Paris Saint Germain?

If your answer is yes, keep reading this post, here we tell you how it can become a reality.

Thanks to the Fan Token and NFTs , thousands of people can be part of the decision-making of their favorite team, in addition to receiving rewards such as exclusive promotions.

 

But you will ask yourself, what is a “Fan Token”?

 

They are a type of crypto asset ( Blockchain ) used by sports teams with the aim of increasing their income and improving the relationship with their fans, making them feel a fundamental part of decisions made within the club.

They work under the same logic as chips in a casino or a fair, they serve as a financial asset, but only within a specific environment.

Fan Tokens allow their owners to participate in some actions of the club, such as deciding what content will be shared on social networks, the mural that will adorn the dressing rooms, among other things, in addition to receiving rewards such as discounts or exclusive promotions.

These cryptoactives do not require a monthly subscription or renewal of the same, it works through a single payment and gives the opportunity to connect with fans by making them part of the voting in surveys through the socio.com application.

 

How to get a Fan Token?

 

They can be purchased directly in the application of your choice, either on Socios.com or Bitsi, the only platforms where you can get these crypto assets that are purchased with cryptocurrencies such as bitcoin or ethereum, which are purchased using a debit or credit card.

Its initial price is known as a “Fan Token Offering”, where a limited number of these are put up for sale at approximately 2 euros, and when they run out, their price is regulated by the existing supply and demand.

Currently, the “Fan Token” moves 500 million dollars annually, but it is estimated that in the future they may reach 10,000 million.

In this way, sports teams can increase their income while strengthening the relationship with fans, especially those who live outside the country where the team is located.

 

Fan Token Usage Example

 

Here are some examples of activities that Fan Token holders can participate in:

Atlético de Madrid, a Spanish team with more than 13 million followers, conducted a survey through its Fan Token so that users who had their crypto asset could vote for the design of the club’s face mask that would be put up for sale in official team stores.

Another case of the value of the Fan token can be observed at the moment when a team and its signings are found, for example: the crypto asset of FC Barcelona went through a good moment at the beginning of 2021, which resulted in the value of your Fan Token will reach a value of 50 dollars when the initial value was 7. In March of the same year, the Spanish club was eliminated from the Champions League, and the value began to fall. It had an increase when they were champions of the Copa del Rey, however, their poor performance in La Liga ended up making the value of their Fan Token drop to 10 dollars.

Paris Saint Germain, one of the most powerful teams in the world economically speaking, was not far behind and released its Fan Token at the end of the season, which means that the variation in value would have more to do with signings than with obtaining some trophy

The value of the Fan Token of the Parisian club skyrocketed as soon as FC Barcelona announced that its great star, Leonel Messi, would not continue playing for the club.

Being PSG, one of the few teams that could afford the signing of the Argentine, the value of his crypto asset skyrocketed and once the signing became official, it reached its maximum value of almost sixty dollars per Fan Token.

We can conclude that thanks to the integration of Fan Tokens, the opportunity for NFTs and cryptocurrencies within the sports industry are taking a step forward in recruitment marketing, as they are strengthening the relationship they have with their fans, by making them feel part of the select group of people who participate in decision-making, not to mention the economic impact that this is generating, since all these interactions translate into new income for the club.