Good Taste and APEAM launch the “Avocados Forever” campaign
The most important chefs in the country will spread the benefits of the king product of agriculture, the avocado, and its importance for the present and future of Mexico
The Association of Avocado Producers and Packers of Mexico (APEAM), together with the Good Taste agency, launches “Avocados Forever”, a reputation campaign that seeks to educate, raise awareness and spread the importance of avocado for Mexico as an agricultural product, from different points of view: social, economic, nutritional, environmental.
This campaign will be supported by different top chef ambassadors such as Mikel Alonso, Lula Martín del Campo or Gerardo Vázquez Lugo, who will be the ones who communicate the message to the audience through social networks and the media.
“What we are looking for is that all Mexicans know and understand the importance of the Mexican avocado and what it contributes to the country and the world in terms of progress and for the future, with present actions and impacts”
Juan Pablo Ortuño, CEO of The Good Group.
This is an ambitious campaign, which involves different communication activities, such as the active participation of influencers from different segments, the making of explanatory and educational videos with the ambassadors, a content hub with relevant information on the sustainability of the avocado industry, the the first podcast specialized in agribusiness in the country, and visits to orchards and avocado plantations with national and international ambassadors and journalists.
The objective is clear: to bring the avocado closer to the whole world, so that people know what this fruit represents for Mexico and the world, and that they feel proud of it.