The digital world is surrounded by communicators and content creators who have a clear duty to connect with people.

by Ana Pau Maupomé TW: @anapaumaup

 

Getting up every day and complying with the routine is the activity of many people around the world, people who seek to fulfill what they know and make their day to day, one more day.

There are people who dream of taking over the world without having a plan and who think that at some point they will find that “pot” of luck that will allow them to have everything they want without working more than they do up to now.

There are those for whom that way of life works, but for us, in the world of communication, where everything changes constantly – even when we sleep – remaining static, waiting to get on the train of trends when they are already underway, is not a consistent option. For us it is definitely something that does not work.

A communicator, marketer, or all of us who define ourselves as masters of the disruptive, we are the ones who by definition live from the new, from what has not yet been created, and who are a strategic and essential partner of those who seek to reach the top. of the world.

It is important to know where we are and what is happening around us, what is not yet taking force, and generate what can take it.

For example, today it is valuable to understand the public as Generation Z, who have become the ones who define the course of how information is communicated and consumed today. A study presented by CM Group concluded that YouTube and Tik Tok is where Gen Z’s get their information. So, this is where you should focus your strategy when it comes to positioning what you want to communicate.

Increasingly, brands are looking for new ways to attract their audience, to reach every corner in the head of a potential customer or user, and although the traditional is still part of the strategy, it is not the focal point of it. .

Millennials and Generation Z, who are the great consumers of this moment, are looking for a clear identity in the media, something with which they can identify when connecting with what they consume, since the trust they give to information depends if they defend those causes in which they believe.

However, how can we prevent our campaigns or clients from being victims of “Fake News”? This is where the strategy of our campaigns in traditional media becomes important, in the end there must always be a counterweight in communication, but knowing how to attract that audience and play in their fields is a turning point that makes the communicator part of the global world and the moment.

Today the Metaverse is taking hold. Brands like Gucci are buying their space in this world that many do not fully understand, but which is part of everyday language.

What would happen if Gucci missed the opportunity to join the world of the Metaverse? And I’m not saying that then it would start to be an obsolete brand, because that’s not the case, but it would lose a customer base that tomorrow will set the course for things.

The Metaverse is gaining ground stronger and stronger: there are people who are not yet considered legally adults who earn millions thanks to NFT’s, creating an alternate world where being there or not can make a difference.

That is why we communicators must be where the world is, including knowing how to guide the conversation to where we want the world to be. The importance of knowing what and how to say is essential to position ourselves. The word is one of the basic elements of today. It is the force on which everything is based and the trends of what happens are based on just this, communication.

Trends have a beginning and it is linked to what we want to say and yes, the new generations set the guidelines for where we should be, but staying is accompanied by those of us who know what and how to say it.

The digital world is surrounded by communicators and content creators who are clear that they must connect with people, brands change the way they approach their users and enter channels that they would not have thought of a few years ago, so where is our expertise? Knowing how to identify the correct channel and speaking according to it, according to our interests.

In the end, trends depend on how well we know how to read the market and the world in which we move.